Source : Entrepreneur

By Contributor Todd Latz, CEO of GoHealth Urgent Care

July 8, 2016

Superior customer loyalty is critically important for any successful business. However, many leaders struggle with how to effectively measure it. How loyal are your customers? What are they saying about your products or services to others? Do they promote you to others and provide an incredibly valuable word-of-mouth endorsement? To answer these questions, we look to Net Promoter Scores (NPS).

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